Note to Communicators: You Are Thinking Too Small (Part 2)
The Power of Organizational Narratives Here’s how the story goes. AT&T’s network couldn’t handle the data demands of the iPhone revolution. Apple was sour, and AT&T was disconnected. Discussions were going nowhere. Someone at AT&T had an idea. He suggested to an Apple executive that it might help if, uh… well, maybe Steve Jobs could[…]